FreshDirect May Go Under as Parent Getir Looks to Cut Costs: ‘Don’t See How it Lasts Longer Than a Year’

Turkish-based Getir, which scooped up FreshDirect from Stop & Shop owner Ahold Delhaize USA last November, has come under pressure to cut costs from its investors, which include Abu Dhabi sovereign wealth fund Mubadala Investment Co., Tiger Global and Sequoia Capital, according to a Sky News report.

Getir Announces Strategic Leadership Appointments For Us Expansion

February 1, 2024 Getir

Getir, the pioneer of ultrafast grocery delivery, has selected new leadership to head the company’s US Group and FreshDirect teams, appointing Hatice Evren as US Group Chief Executive Officer, Getir & FreshDirect, and Sloan Eddleston as Chief Executive Officer of FreshDirect. The announcement was made by Nazim Salur, Founder and CEO, Getir and is effective immediately.

Getir Completes the Acquisition of Leading US Online Grocer FreshDirect

December 20, 2023 Getir

Getir, the pioneer of ultrafast grocery delivery, acquired FreshDirect, a US-based online grocery company, from Ahold Delhaize, one of the largest food retail groups in the US. This acquisition will create significant synergies between Getir and FreshDirect. Getir’s technological power will improve FreshDirect’s technological infrastructure, and FreshDirect customers will receive their orders much faster with Getir’s agile approach.

Ahold Delhaize USA to Sell FreshDirect to Getir

November 8, 2023 Ahold Delhaize USA

Ahold Delhaize USA announced it has entered into an agreement to sell its FreshDirect business to Getir, a pioneer in ultrafast grocery delivery operating in key markets in the U.S. and globally. Following a thorough review, Ahold Delhaize USA made the decision to sell the FreshDirect business to focus investments in its omnichannel businesses.

Instant Grocery App Getir Acquires its Competitor Gorillas

December 9, 2022 Romain Dillet, Tech Crunch

After weeks of rumors, Getir has announced that it is acquiring Gorillas. This is a major consolidation deal for the instant grocery delivery space.