GSA Launches BAP Consumer-Facing Website
A new Best Aquaculture Practices (BAP) consumer-facing website, a key piece of the Global Seafood Alliance’s (GSA) first-ever consumer marketing campaign, was unveiled today. The site features information on the BAP certification program, an introduction to aquaculture, seafood recipes and information on seafood’s positive effect on health and wellness. The site also links to a “how to find” page with direct connections to BAP retail and foodservice partners. …