The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products. …
Throughout the month of October, the Global Seafood Alliance’s (GSA) first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,” will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices (BAP) certification. Timed to coincide with U.S. National Seafood Month in October, the campaign will educate consumers using earned and social media through GSA channels and via participation by key retailers and foodservice operators. …
Throughout the month of October, the Global Seafood Alliance’s first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,” will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices certification. …
The Global Seafood Alliance (GSA) is pleased to announce that it has hired Alison Harris as Chief Sales and Marketing Officer, a newly created role for the nonprofit organization. Harris oversees GSA’s Market Development and Outreach teams and reports to GSA CEO Brian Perkins. …
John Connelly, president of the National Fisheries Institute (NFI), is a recipient of this year’s Wallace R. Stevens Lifetime Achievement Award, recognized for his leadership, integrity and commitment to responsibility. Connelly will be honored on stage at the Global Seafood Alliance’s GOAL 2022 conference in Seattle on Tuesday, Oct. 4. …
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