In response to overwhelming demand from critics and restaurateurs, Impossible Foods is accelerating the rollout of Impossible Burger 2.0 to about 200 restaurants nationwide this week and to thousands more over the upcoming weeks. …
Impossible Foods’ next-generation, plant-based meat — which rivals ground beef from cows for taste, nutrition and versatility — won awards including the “Most Unexpected Product,” “Most Impactful Product” and “Best of the Best.” …
Impossible Burger 2.0 is a tinkering of and improvement on the first version. If the current burger tastes like an OK Sizzler steak, then this new version is a well-massaged Kobe ribeye. …
A nod from the FDA (subscription) is the only thing standing in the way of Los Angeles-based Impossible Foods rolling out its high-tech faux burger in American grocery stores. The Impossible Burger is already being sold in more than 5,000 US restaurants. …
If Impossible Foods, maker of the plant-based Impossible Burger sold in restaurants nationwide, wants to sell its product uncooked directly to consumers, it will need to get pre-market approval to use its key ingredient. …
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