Pure Flour from Europe to Feature Italy’s Best at Winter Fancy Food Show in Las Vegas

From panettone to orecchiette, organic soft wheat flour or durum wheat semolina from Europe are behind the finest in baked goods, bread, pasta and pizza. The EU initiative, “Pure Flour from Europe: your Organic and Sustainable Choice!” is highlighting both sought-after flours at the Winter Fancy Food Show in Las Vegas next month from Jan. 15-17, 2023.

Italian Flour Companies Launch Campaign to Promote Premium Organic Flours

ITALMOPA – The Italian Association of Millers – established in 1958 and with more than 80 flour companies from across Italy — has launched an ambitious initiative to promote exports of organic soft wheat and durum wheat flour and semolina to the U.S. and Canada and to raise awareness of their high quality.