Midan Marketing

The World Meat Congress will return for its first event in five years on October 11-13, 2023 in Maastricht, the Netherlands. Hosted by the International Meat Secretariat and Dutch Meat Industry Association (COV), hundreds of people working in meat and adjacent industries are expected to attend. On the agenda are current global challenges for the industry, such as the role of meat in the global climate conversation, society’s expectations about animal welfare, the labor market and meat alternatives. Midan Marketing’s Michael Uetz will present on U.S. consumer trends related to animal protein on October 12. …

The last few years have changed the meat industry and they’ve changed the meat consumer. Pandemic, inflation, sustainability, e-commerce – the list of events and ideas reshaping how our consumers make purchase decisions is long. But today’s meat and poultry consumers don’t have to be a mystery. Midan’s new proprietary Meat Consumer Segmentation 3.0 research, releasing today, sorts consumers into five brand new segments. …

It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve, though, so does how they grill. Here are three things to keep on your radar this grilling season: …