Stop Apologizing for Pork: Flavor is the Way Forward

Since pork is relatively inexpensive, you’d think this would be a time for pork to thrive. Traditionally, when pork is a competitive value, pork sales go up. This time it hasn’t, as demand for pork is soft or declining. Unlike the supply of beef, pork is readily available and consumers are still shopping for protein. That begs the question: Why aren’t we building share?

Midan Marketing Presents Consumer Trends at 2023 World Meat Congress

October 4, 2023 Midan Marketing

The World Meat Congress will return for its first event in five years on October 11-13, 2023 in Maastricht, the Netherlands. Hosted by the International Meat Secretariat and Dutch Meat Industry Association (COV), hundreds of people working in meat and adjacent industries are expected to attend. On the agenda are current global challenges for the industry, such as the role of meat in the global climate conversation, society’s expectations about animal welfare, the labor market and meat alternatives. Midan Marketing’s Michael Uetz will present on U.S. consumer trends related to animal protein on October 12.

Midan Marketing Releases Snapshot of the Modern Meat and Poultry Consumer

September 7, 2023 Midan Marketing

The last few years have changed the meat industry and they’ve changed the meat consumer. Pandemic, inflation, sustainability, e-commerce – the list of events and ideas reshaping how our consumers make purchase decisions is long. But today’s meat and poultry consumers don’t have to be a mystery. Midan’s new proprietary Meat Consumer Segmentation 3.0 research, releasing today, sorts consumers into five brand new segments.

Midan Marketing Clients Win Prestigious Telly Awards

June 28, 2023 Midan Marketing 

Midan Marketing proudly announced today that its esteemed clients, Tyson Foods and BUBBA foods, have won coveted Telly Awards for work produced by Parable Pictures, Midan’s dedicated video and photography division. These prestigious awards celebrate excellence in video and television, recognizing outstanding work produced on varying digital platforms and screens.

3 Ways to Help Consumers Spice Things Up This Grilling Season

It’s the end of May, which means grilling season is officially here! Consumers have always loved firing up the grill during the summer, whether it’s ribeyes for two or a backyard barbecue with the neighbors. As consumers continue to evolve, though, so does how they grill. Here are three things to keep on your radar this grilling season: