Introducing Misfits Perks, Misfits Market’s Loyalty Program

June 17, 2022 Misfits Market

Misfits Perks is our new grocery loyalty program that helps shoppers save even more when they shop with Misfits Market. Now, on top of the everyday savings we offer (up to 40% off grocery store prices!), shoppers can enjoy even more benefits by shopping regularly and taking advantage of our exclusive loyalty perks.

Following a Record Q1, Misfits Market Announces First-Ever Private Label ‘Odds & Ends’ to Help Consumers Save on Quality Pantry Staples

April 14, 2022 Misfits Market

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, today announced the launch of its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.

Misfits Market Makes Quality Food More Accessible with Lower 48 Expansion

March 4, 2022 Misfits Market

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, today announced its official availability in all of the lower 48 states with its expansion into Montana, Wyoming, North Dakota, and South Dakota. The brand’s rollout to these four states will be comprehensive, serving nearly all zip codes in urban centers, suburbs, and rural areas alike, meeting its commitment to offer accessibility in every market.

Misfits Market Delivers a Better and More Affordable Grocery Delivery Experience to California

November 12, 2021 Misfits Market

Misfits Market, the leading online grocery platform focused on sustainability, affordability, and accessibility, today announced its launch in California, delivering to every zip code – from urban centers, to suburbs, to rural areas – in the state. The nearly 40 million residents of the nation’s largest state now have access to organic produce, high-quality meats and seafood, plant-based proteins, everyday staples, and Misfits Market’s newly launched dairy category, all at up to 40 percent off traditional grocery store prices.

Misfits Market Announces $225M Series C-1 to Accelerate Category and Market Expansion

September 14, 2021 Misfits Market

Misfits Market announced it has closed a $225M Series C-1 round led by SoftBank Vision Fund 2* and with participation from Accel. The investment brings the company’s valuation to $2B and the overall funding raised by Misfits Market to $526.5M. The additional capital will be used to fuel nationwide expansion and increase the selection of items available to customers as Misfits Market builds a complete online grocery platform.