Misfits Market

Atoria’s Family Bakery, Chomps & Petit Pot Named Winners of the Misfits Market and Upcycled Food Association Upcycling Challenge

March 17, 2023 Upcycled Food Association

Misfits Market and Upcycled Food Association, in partnership with Valor Equity Partners, selected Atoria’s Family Bakery, Chomps, and Petit Pot as the winners of the Upcycling Challenge, a contest for food entrepreneurs to create an innovative and delicious food product that repurposes excess food or waste. Seven food finalists, chosen from 114 food entrepreneur applicants, pitched their upcycled product ideas to a panel of leaders in food innovation at the Natural Products Expo West trade show. …

The Misfits Market 2022 Annual Report

March 1, 2023 Misfits Market

“Four years ago, we started a movement to offer everyone access to quality food they can actually afford, by minimizing food waste in the traditional food supply chain. In our second annual report, we’re diving into how we’ve grown and the impact we’re making across our key pillars of affordability, accessibility, and sustainability.” …

Misfits Market and Upcycled Food Association Host Repurposed Food Challenge Offering Nationwide Distribution for Winning Entrepreneur

October 3, 2022 Misfits Market

On the International Day of Awareness of Food Loss and Waste, Misfits Market and the Upcycled Food Association announced they are launching The Upcycling Challenge, a contest for food entrepreneurs to create an innovative, sustainable, and delicious food product that repurposes excess food or waste. …

Misfits Market to Acquire Imperfect Foods

September 9, 2022 Misfits Market

Misfits Market, the online grocery platform driven by accessibility, affordability, and sustainability, today announced the acquisition of online grocer Imperfect Foods. The planned acquisition will unite both brands to deliver a better, more sustainable grocery experience and put the combined business on track to cross $1 billion in sales and reach profitability by early 2024. …

Introducing Misfits Perks, Misfits Market’s Loyalty Program

June 17, 2022 Misfits Market

Misfits Perks is our new grocery loyalty program that helps shoppers save even more when they shop with Misfits Market. Now, on top of the everyday savings we offer (up to 40% off grocery store prices!), shoppers can enjoy even more benefits by shopping regularly and taking advantage of our exclusive loyalty perks. …