MountainKing

New Pop-Up Display Units Make Debut for MountainKing’s “Grill & Chill Summer Cookout” Promotion 

May 14, 2024 MountainKing Potatoes

MountainKing’s new pop-up display units, an innovative packaging solution showcasing the company’s premium selection of fresh-packed russets, baby golds, baby reds, and fingerlings, stand 24” x 16” x 30” high. Designed for simplicity and compact enough for any point-of-sale spot, the units are engineered to draw consumer attention and are easy to refill, thus prolonging the shelf life of a display. They’re also ideal for displays near meat, seafood, and poultry where potato sales increase by 23%, according to industry studies. …

MountainKing Kicks Off 2024 With Comprehensive Digital Marketing Campaigns

December 18, 2023 MountainKing

MountainKing, one of the world’s leading growers, packagers and shippers of high-flavor potato varieties, will embark on several digital marketing campaigns in the first quarter of 2024 aimed at cultivating dialogue with consumers and driving engagement through Facebook and Instagram.  …

MountainKing Helps Retailers Ready for Red Potato Summer Selling Season

April 12, 2023 MountainKing

As the prime summer selling season for red potatoes approaches, and supplies of russets and yellows continue to tighten, MountainKing reports it is packing record numbers of its Butter Reds while it ramps up social media and in-store support of the popular gourmet variety.  …

MountainKing Expands Crawfish Offerings With New Three-Pound Medley, Gold Boil-in-Bag Packs

January 31, 2023 MountainKing

With springtime crawfish boils just around the corner, MountainKing Potatoes has introduced two new offerings designed to help its grocer partners capitalize on the half-billion-dollar season that now spans far beyond its Louisiana roots. …

MountainKing Kicks Off 2023 With Sales Contest Featuring Top-Selling Variety

December 16, 2022 MountainKing

MountainKing is kicking off 2023 with a first-quarter sales contest offering produce managers the chance to win cash prizes for the merchandising and sales of the company’s top-selling Baby Golds in 24 oz., 3# and bulk offerings. …