Vital Farms Makes Numerator’s “Brands to Watch in 2023” List

January 18, 2023 Vital Farms

Vital Farms is listed as one of the Top 10 Mid-Market CPG (Consumer Packaged Goods) brands of 2022, joining nine other leading companies that brought in between $100 million and $1 billion in sales and “eggs-perienced” over 50 percent sales growth compared to 2021.

Kantar Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behavior

July 8, 2021 Kantar

Kantar completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities.