Petal It Forward

For hundreds of floral industry members across the country — and consumers who happen to come into contact with them — October 20th was a day to experience the power of flowers and how good it feels to give and receive floral gifts. …

For the last six years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill flower-sharing initiative. …

The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Why should retailers participate in the event on October 20?  …