Petal It Forward

The Society of American Florists’ eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower shops, wholesalers, growers, suppliers and other industry groups handed out bouquets in communities across 49 states and Washington D.C., as well as Canada, India and Colombia. …

Across the country, florists who are gearing up to participate in the Society of American Florist’s Petal It Forward are reaching out to members of their communities to team up for the Oct. 19 flower giveaway. It’s an example of how the initiative not only showcases the power and joy of flowers, but also generates community goodwill and forges relationships with important members of the community. …

For hundreds of floral industry members across the country — and consumers who happen to come into contact with them — October 20th was a day to experience the power of flowers and how good it feels to give and receive floral gifts. …

For the last six years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill flower-sharing initiative. …

The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Why should retailers participate in the event on October 20?  …