Confidence®. The brand bridges the gap between the farmer and the consumer using an omni channel strategy – digital media, in-store merchandising, QR codes and online connections. …
During the Idaho Potato Commission’s (IPC) October meeting three new Commissioners representing the grower sector of the industry were sworn in. …
Potato farmers plan to plant fewer spuds this year after demand for America’s most popular vegetable has plummeted during the coronavirus pandemic. …
Mart Produce (The Mart Group, LLC) and ProSource Inc. have entered into a letter of intent that will propel the companies into a Joint Venture Agreement. The Mart Group LLC, comprised of four Idaho potato growers, will acquire a significant equity position in ProSource Inc., a year-round grower-based onion supplier. The new Joint Venture brings together the current ownership of The Mart Group LLC, ProSource Inc., and Golden West Produce LLC, to form a collaborative grower-based potato and onion marketing company, effective August 01, 2019. …
The value of total store potato sales increased by 1.5% during the second quarter of the marketing year compared to previous marketing year. Quarter two ran from October through December 2018 and included all holiday sales prior to the new year. Volume declined by -1.8% across all categories. …
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