NGA Unveils New Logo, Enhanced Mission Messaging

The National Grocers Association (NGA), the trade association representing the independent supermarket industry, has unveiled a comprehensive rebranding, including a new logo, the first since the organization was founded in 1982.

Oliver Packaging & Equipment Company Announces Rebranding and Continued Commitment to Customers

Oliver, a market leader in the design and manufacturing of premium food equipment and meal packaging systems, announced today the rebranding of its visual identity to reaffirm its dedication to its customers, so they can better serve their communities.

The Bakery Cos. Undergoes Rebrand as Strategic Growth Continues

The Bakery Cos., a leading manufacturer of fresh and frozen breads, baked goods and dough products, now has a new name.

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

July 20, 2020 King Arthur Flour

The country’s oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy.

Atlantic Fresh Increases Production and Rebrands

February 20, 2019 Atlantic Fresh

The company, currently harvesting broccoli in Georgia, recently added new farms in North Carolina, New Jersey and New York in 2018, and other locations have expanded their production acres as well. Atlantic Fresh is rolling out a fresh brand redesign and new website. The redesigned logo, with bright blue anchor design, makes a playful connection to our Atlantic coast broccoli farms.