A strong, successful partnership between a floral retailer and wholesaler can significantly benefit both parties. In part one of our two-part series, we will give you some insight into choosing a floral wholesaler, setting up an account, the wholesale delivery process, and general pricing information. …
In what will come as no surprise to anyone, we are still facing challenges in the floral industry. The good news is, you’re here reading this — so you’ve already overcome many challenges and are making things happen! …
Mother’s Day is here again, and we know you’re well into your preparations! And despite the shipping delays, price increases, and supply chain issues we’ve all faced, you’ve shown you’re smart, creative, and can rise to the occasion. Those abilities will be essential for Mother’s Day! …
If the past two years have shown us anything, it’s that we are resilient and can make it through even the most challenging times. However, a lot of that challenge for the floral industry has been hiring and keeping great people on our teams. …
Easter is just around the corner, but there’s still plenty of time to take advantage of some tried-and-true marketing tips to boost your sales and revenue. Each one is simple and uses your established marketing lines: your website, emails, and social media. So, not only can you try out these ideas for your Easter marketing, but they’ll also be great for any future holiday. …
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