Thanksgiving marketing is always a good investment for florists, since customers begin their serious holiday shopping on Thanksgiving weekend. With the right type of marketing, you can grab a good chunk of business from those who’ll be decorating their homes and offices for the holidays. …
Now that Fall is here, it’s time to get busy doing anything and everything that will drive customers into your flower shop. Here’s an easy floral centerpiece idea that you can use for your workshop. Of course, make it your own, but this will give you a great head start. …
Upselling, when done correctly and with the customer’s best interest in mind, is a great way to improve your overall customer experience. …
There are so many platforms to choose from: Facebook, Instagram, Pinterest, Twitter—the list goes on. If only there was an easy way to manage them all, so you could save time by not duplicating effort. Well there is: social media automation tools. …
The 135th Annual SAF Convention was held this year on Amelia Island in Florida. Once again, it proved to be a highly valuable and educational opportunity for hundreds of attendees. …
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