Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th. …
As we all know, online shopping is here to stay. But you may not realize just how huge this market is: per Statista, total e-commerce sales are projected to reach $6.3 trillion in 2023 and grow to $8.1 trillion by 2026. It’s a massive market to tap into! That’s why we want to keep you updated with eight e-commerce trends that will help you stay ahead of the competition and ensure success in the years to come. …
Instagram marketing is a florist’s dream with its beautiful visuals, simple interface, and easy ways for customers to shop. It’s no wonder that Instagram has become the fourth most popular social media platform and the second most used by marketers. …
When marketing your floral business, Facebook should be a key part of your strategy. Facebook reaches 2 billion users DAILY, making it the undisputed king of social media marketing. But how do you know what to focus on with your Facebook marketing in this AI-driven, constantly changing technological landscape? …
Rio Roses was again front and center in fashion, showcasing our flowers at the annual Miami Swim Week. We partnered with Art Hearts Fashion, a globally recognized fashion show production organization, to present our beautiful blooms at this series of runway shows and events featuring the latest in swim and resort wear. …
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