Rio Roses Top 10 Instagram Marketing Trends for 2021

January 18, 2021 Rio Roses / Equiflor

Instagram is one of the most popular social media platforms globally, with more than one billion active users. Whether you’re new to Instagram or have been using it to market your flowers for years, you’ll want to know where to focus in 2021. Check out this list of the ten most important Instagram trends, and make sure to work a few of them into your marketing strategy for the new year.

Rio Roses’ 10 Most Important Facebook Marketing Trends For 2021

January 11, 2021 Rio Roses / Equiflor

Facebook marketing is undeniably one of the most important ways to get your business out there without spending a fortune trying to do it. But what should you be focusing on with your Facebook marketing? To help you, here are the top ten Facebook trends for 2021.

Strong Thanksgiving Floral Sales Predict a Booming Valentine’s Day

January 7, 2021 Rio Roses / Equiflor

With so many people unable to visit others on Thanksgiving, many chose to share their love by sending flowers. At least, that’s how it seems based on a just-released report by the Society of American Florists.

Pantone Announces Their 2021 Colors of the Year: Illuminating and Ultimate Grey

December 30, 2020 Rio Roses / Equiflor

2020 has been quite a year — and that’s the understatement of all time! It should come as no surprise, then, that Pantone just announced their 2021 Color of the Year as two colors: Illuminating and Ultimate Gray.

Rio Roses: Ecuadorian Roses Are Now Duty-Free

December 7, 2020 Rio Roses / Equiflor

In a move that will save the floral industry an estimated $15-20 million next year, the U.S. Government just added fresh-cut roses to the Generalized System of Preferences, or GSP. This means that as of November 1, floral businesses will no longer have to pay a 6.8% tariff on Ecuadorian roses.