Bear Grylls Has Joined the GOODFISH Countercurrent

August 26, 2021 GOODFISH

One of the world’s most widely known faces of survival and outdoor adventure Bear Grylls has joined Justin Guilbert, Douglas Riboud, and Errol Schweizer at GOODFISH, the brand that developed and delivered a whole new category of sustainable seafood. The Emmy-award nominee and star of National Geographic’s “Running Wild with Bear Grylls” and Discovery Channel’s “Man vs. Wild” is on a mission to help GOODFISH spread education and awareness of preserving the ocean’s vital fisheries and ecosystems.