Beef Performance at Retail

September 20, 2021 The Beef Checkoff

In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducts various research studies to highlight how different types of proteins and items at the retail stores can increase sales, provide greater margins, and increase the average size of a purchase. One of the studies usually conducted every two years by NCBA are consumer panel studies, which help the market research team learn and understand about consumer trends, popular items, and market intelligence to help NCBA’s external partners grow beef demand and increase retail revenue.

SEPC Study Finds that Innovation Drives Category Growth and Engagement for Fresh Produce

September 10, 2021 Southeast Produce Council

New study highlights the consumer take on supply chain innovation and technology addressing the biggest trends in fresh produce marketing and merchandising.

The Battle for Primary Grocery Store Supremacy

Like all aspects of life over the past 18 months, grocery shopping has changed significantly. The grocery store we consider nearest and dearest to our hearts has changed, as well. While the great increase in online grocery shopping is well-noted, there has also been a shift in shopper’s primary grocery shopping channel.   

PLMA Study Reveals Food Shopping Habits of Consumers Who Receive SNAP Benefits

“The findings produce a marketing and merchandising roadmap that retailers can use to encourage SNAP customers to spend more of their monthly benefits on store brands, thereby stretching their food dollars,” said Peggy Davies, president of PLMA, the trade association of the store brands industry.

Which Health, Food Segments Are Missing Out on the E-Commerce Boom?

March 16, 2021 Nielsen

The pandemic has introduced over 22 million new U.S. shoppers to the online channel since March 2020, but growth in online sales hasn’t been equal across categories.