Industry Challenges, Opportunities to Shape SAF’s Future

Back in August, the Society of American Florists began an eight-month existential journey to determine the association’s purpose, responsibility to the floral industry and unique selling point to growers, wholesalers, retailers, manufacturers and event planners.

Industry Members Prepare to head to Washington, D.C.

“Make YOUR Business the Hill’s Business” is the floral industry’s call to action for the Society of American Florists’ 39th annual Congressional Action Days, March 11-12, in Washington, D.C. The more members who join in the process, the more effective the message.

SAF Welcomes Three New Team Members

January 24, 2019 Society of American Florists

When visiting safnow.org, you might notice three new faces popping up to help via LiveChat. In January, SAF welcomed three new staff members — Membership Specialist Kimberly Hay, Member Services Coordinator Claire Meskers and Director of Finance and Administration Lynn Craig.

Growers, Wholesalers Weigh in on Valentine’s Day Supply Chain

A Thursday holiday and a strong economy bode well for a successful Valentine’s Day this year — but some long-standing and new challenges, including the partial government shutdown, are worth paying attention to, as florists nationwide gear up for the holiday.

Dozens Gather in Nashville for Targeted Education and Tips

For dozens of floral industry members, last weekend brought an opportunity to make good on New Year’s resolutions to be more profitable, learn new skills and connect more with their peers from across segments.