Wholesalers Prepare to Petal It Forward on Oct. 23

Wholesalers say the key to a successful Petal It Forward lies in solid preparation.

SAF, AFE Partner Up to Advance Floral Industry Research Priorities

A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge research today and into the future, thanks to a strategic new agreement between two longtime industry groups.

PFCI to Honor Seven New Members

Experts on the principles and elements of floral design, event management, floral photography, and flower farming are among the seven professionals who will be honored with induction into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner on Sept. 21 at SAF Amelia Island 2019, the Society of American Florists’ 135th Annual Convention in Amelia Island, Florida.

Partner Up for Petal It Forward on Oct. 23

Partnering with other groups, whether within or outside the floral industry, could give your Oct. 23 Petal It Forward event an extra power boost, say florists who’ve participated in the “random acts of kindness” flower giveaway. Now is the time to start making those connections.

SAF’s New Strategic Plan Emphasizes Education, Connections

The plan, the result of a year-long, comprehensive effort driven by direct feedback from SAF members and non-members, volunteer leaders and staff, along with expert counsel from an outside third party, empowers the 135-year-old organization to more robustly engage with pressing challenges facing floral professionals today — including a critical labor shortage — and to play a central role in connecting and creating a thriving floral community in the future.