Specialty Food Association Welcomes Mary Beth Vultee as Senior Vice President, Membership

Most recently at Whole Foods Market as Executive Leader of Design, Mary Beth Vultee brings a wealth of specialty food industry knowledge and passion to the role and the Association. 

First Cohort of Specialty Food Association Maker Prep Course Graduates at 2025 Winter Fancy Food Show

February 17, 2025 Specialty Food Association

The Specialty Food Association is excited to announce that the first cohort of its Maker Prep Course, a collaborative six-month educational program, graduated at the 2025 Winter Fancy Food Show, the first major expo of the year for the food industry, which took place from January 19-21 in Las Vegas.

Squeaky Cheese CO Joins Specialty Food Association, Bringing Authentic Quebec-Style Squeaky Cheese to Florida

February 12, 2025 Squeaky Cheese CO

Squeaky cheese originates in Quebec and is the heart of Canada’s national dish, poutine. While various cheese curds exist in the U.S., most are cheddar-based, or some even cut mozzarella into cubes. However, neither delivers the signature squeak, texture, and fresh dairy flavor that define true poutine cheese.

Point Reyes Farmstead Cheese Co. Launches 25th Anniversary Celebration

The anniversary celebration will continue throughout 2025 with a calendar of special activities including consumer tastings and dining events at The Fork (the company’s culinary and educational center), tailored promotional campaigns for retail and food service, and online via collaborative partnerships and giveaways. 

True Treats LLC Exhibiting at the Specialty Food Association 2025 Winter Fancy Food Show

January 2, 2025 True Treats LLC

FROST Buttercream has been created to address a gap in the market for a gourmet, all natural, bakery quality buttercream frosting at home, made with real butter & egg whites. FROST Buttercream is naturally gluten-free, free from dyes, artificial preservatives, and free from soy, palm oils that can leave a greasy mouthfeel.