The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) began a year-long partnership with the academy in January 2019, which granted the checkoff participation at their annual fall and spring meetings, as well as many touchpoint opportunities throughout the year. This fall gathering drew nearly 170 family physicians, residents and students, from across Commonwealth, for the three-day educational event. …
The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) had a presence at Penn State Fan Fest on Saturday, October 19th ahead of the Penn State versus Michigan Football game thanks to a partnership with the Iowa Beef Industry Council and the Colorado Beef Council. …
The long-range strategic planning process for the beef industry is underway, a process that takes months to coordinate and pulls together key leaders from all over the country representing different sectors of the beef business. …
Beef checkoff staff and producer volunteers participated in the annual Falmouth Road Race Health & Fitness Expo leading up to the race. The expo brought the positive beef story to approximately 75,000 attendees – both runners and their families. …
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking. …
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