Celebrating National Beef Burger Day on May 28

While beef burgers are always a good idea, this year, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, partnered with National Day Calendar to designate May 28 as National Beef Burger Day and create a special occasion for families across the country to come together and celebrate their love of real beef burgers.

Supporting Families at Home With Beef

March 31, 2020 Pennsylvania Beef Council

The Pennsylvania Beef Council (PBC) along with the Northeast Beef Promotion Initiative (NEBPI) developed a landing page for families who are now at home with their kids and are spending more time in the kitchen.

Pittsburgh Penguins Partnership Shares Beef Strength Message

The Pennsylvania Beef Council (PBC) is sharing the message of beef and strength through a sponsorship with the NHL Pittsburgh Penguins in the 2019-20 season. The checkoff-funded effort between the PBC and the Penguins highlights beef as one powerful protein while also sharing sustainability messaging where appropriate.

Cattlemen’s Beef Promotion & Research Board Announces New Officers

February 7, 2020 The Beef Checkoff Program

Cattle producers Jared Brackett, Hugh Sanburg and Norman Voyles, Jr. are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2020.

Producers Across Pennsylvania and the Northeast Support New Theater-Focused Beef Promotion Campaign This Holiday Season

November 21, 2019 The Beef Checkoff Program

The Pennsylvania Beef Council and the Northeast Beef Promotion Initiative are providing support to a delicious national beef video campaign this holiday season. Beef. It’s What’s For Dinner. is releasing a new Beef Drool Log video that will add holiday flavor to workplaces, dinner parties, or nights at home with the family.