Beef, A Tailgating Treasure

October 25, 2019 The Beef Checkoff Program

The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) had a presence at Penn State Fan Fest on Saturday, October 19th ahead of the Penn State versus Michigan Football game thanks to a partnership with the Iowa Beef Industry Council and the Colorado Beef Council.

New Beef Industry Long Range Plan Task Force Begins Year-Long Process

October 21, 2019 The Beef Checkoff Program

The long-range strategic planning process for the beef industry is underway, a process that takes months to coordinate and pulls together key leaders from all over the country representing different sectors of the beef business.

Beef, Fuel for the Finish at the 2019 New Balance Falmouth Road Race

Beef checkoff staff and producer volunteers participated in the annual Falmouth Road Race Health & Fitness Expo leading up to the race. The expo brought the positive beef story to approximately 75,000 attendees – both runners and their families.

Beef. It’s What’s For Dinner. Hosts Influencer Event in NYC

On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking.

Cattlemen’s Beef Board Names Hanes as New CEO

The Cattlemen’s Beef Promotion & Research Board (CBB) has named Gregory Hanes of Colorado as their new chief executive officer, effective June 17, 2019.