The Cattlemen’s Beef Board (CBB) will invest approximately $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2023, subject to USDA approval. …
In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducts various research studies to highlight how different types of proteins and items at the retail stores can increase sales, provide greater margins, and increase the average size of a purchase. One of the studies usually conducted every two years by NCBA are consumer panel studies, which help the market research team learn and understand about consumer trends, popular items, and market intelligence to help NCBA’s external partners grow beef demand and increase retail revenue. …
Some of the greatest tools that retail stores possess to drive consumer demand include various promotional incentives, such as circulating advertisements or digital circulars featuring items, displaying items in prominent positions or with signage in the stores, coupons, and markdowns. …
On National Hot Dog Day, Americans have weighed in to settle some of the biggest debates among the fans of our favorite franks. In short, hot dogs are NOT a sandwich; taste best outside of the home; must be eaten by hand and off paper plates; and New York style are the best. …
Cconsumers responding to a recent checkoff-funded survey reported having plans to grill 9.23 times per month on average in 2021, up one entire occasion from last year’s levels1. Additionally, most people plan to grill more specifically on the summer holidays than they did last year. …
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