The Beef Checkoff was designed by producers, for producers, to build value by focusing on key areas of research and promotion to drive demand for our beef around the world. But who decides where checkoff dollars are best utilized? …
Whether via in-store signage, paper circulars, digital circulars, store apps, or other means, weekly meat and poultry features have long captured shoppers’ attention. In fact, circulars and apps almost always highlight meat department items on page one because fresh (particularly meat) draws consumers to stores.1 Because of this draw, retailers have run at least 12.1 million meat & poultry ads in each of the past several years, although the 2017 12.7 million-total tapered slightly in 2018 to 12.4 million ads.2 …
Meet Chuck Knows Beef, the only all-knowing beef expert powered by Google Artificial Intelligence. He has the know-how of a rancher, the skills of a chef … and the sense of humor of, well … a dad. Chuck Knows Beef can answer questions about everything from cuts, to cooking, to recipes. Chuck provides an easy and natural way for shoppers to select the right cut and learn the right way to cook it. …
A new study, recently published in the journal Agricultural Systems, is the most comprehensive beef cattle lifecycle assessment ever completed. In the report, titled Environmental Footprints of Beef Cattle Production in the United States,1 the researchers found widely accepted measures related to beef cattle’s impact in the U.S. are often overestimated. …
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