The Mushroom Council® will target its most loyal shoppers in an all-new multimedia advertising campaign aimed at encouraging those who already love mushrooms to purchase even more. …
This Memorial Day weekend, the Mushroom Council will collaborate with Wicked Kitchen’s co-founders, chefs and brothers Derek and Chad Sarno for a series of mushroom-centric experiential tasting events at Austin, Texas’s “Hot Luck” festival to show, tell and sample mushrooms’ great flavor on the grill, spotlighting how mushrooms’ meaty texture and inherent umami fits comfortably alongside more meaty participating chefs’ samples. …
For the second year, the Mushroom Council is devoting Earth Month (April) to showcasing mushrooms’ sustainability via a collaboration with Kittch, the innovative culinary livestream platform. …
Since 2020, the Mushroom Council’s Feed Your Immune System initiative has been educating consumers on the nutritional benefits of mushrooms and how, like other fruits and vegetables, they can play a positive role in supporting a healthy immune system. …
Extending your grocery budget, adding more nutrition, eating more sustainably: No matter what challenge you’re trying to solve in the kitchen, “Mushrooms are the Answer.” …
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