Celebrate American Heart Month with a Boost of Blue(berries)

During American Heart Month, the U.S. Highbush Blueberry Council (USHBC) is encouraging consumers to grab a boost of blue. In addition to an overall healthy diet and lifestyle, enjoying blueberries (fresh and frozen) is one of the small, daily choices that may add up to support heart health.

U.S. Highbush Blueberry Council Seeks Nominees for Regional Member Positions

The U.S. Highbush Blueberry Council (USHBC) is seeking nominees to fill Regional Member and Alternate positions. The nomination period will begin on February 1, 2021. Current USHBC Regional Member and Alternate terms for the Western, Midwest, Northeast and Southern regions will expire on December 31, 2021.

USHBC Launches Grab a Boost of Blue Consumer Marketing Campaign

The U.S. Highbush Blueberry Council’s (USHBC) new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers.

The U.S. Highbush Blueberry Council Celebrates the Launch of the Blueberry Emoji

Fans of blueberries officially have a fresh way to share their love of their favorite berry: the new blueberry emoji was included in the latest set released by the Unicode Consortium and made available on devices this month.

Blueberry Councils Appoint New Vice President, Marketing and Communications

Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry, as vice president, marketing and communications.