With National Blueberry Month just around the corner, the U.S. Highbush Blueberry Council is rolling out plans to celebrate and promote blueberries throughout July. As part of the celebration, USHBC is hosting the first-ever America’s Best Blueberry Pie Contest for consumers, with a grand prize of $10,000! …
Taking the time to focus on brain health is vital and the U.S. Highbush Blueberry Council (USHBC) is helping consumers find more ways to grab a boost of blue during Brain Health Month in June. Enjoying fresh and frozen blueberries daily is one of the small choices that, as part of an overall healthy diet and lifestyle, may add up to support brain health. …
Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue. …
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them to enjoy more of the fruit they love. …
In this newly created role, Scofield, who started on staff April 7, is responsible for planning, directing and overseeing USHBC and NABC industry communications programs involving growers, marketers, exporters, importers, distributors and other stakeholders. …
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