Upfield Launches World’s First Plastic-free, Recyclable Tub for Its Plant Butters and Spreads

January 10, 2024 Upfield

Upfield, global leader in plant-based foods, announces the world’s first plastic-free, recyclable tub for its plant butters and spreads.

Country Crock Launches New Brand Campaign Inviting Consumers to ‘Make Your Table Legendary, With Country Crock’

August 15, 2023 Upfield

Country Crock® is sitting at the head of the table in a new national brand campaign titled, “Make your table legendary, with Country Crock.” The fully integrated campaign celebrates the creative resourcefulness of parents who know how to make a little go a long way– with some help from an impressively versatile sidekick. This marks the first major campaign launch from the brand since 2020.

Violife Teams with Celebrated Chefs

April 3, 2023 Upfield

Upfield leading dairy-free cheese brand Violife® has teamed with James Beard Foundation Award-Winning Chef, Michael Solomonov, celebrated chef, James Beard Foundation Award Winner and best-selling author, Gregory Gourdet,  Jon Gabel, Pizza Restaurateur, and co-owner of the New York and Miami pizzeria, Zazzy’s, and Chef, and author of, Mission Vegan: Wildly Delicious Food for Everyone, Danny Bowien, to help propel plant-based eating by spreading the word about Violife’s line of plant-based, dairy-free products and its use in signature recipes.  

Violife Wants Cheese Lovers to “Change Your Cheese” to Change the Planet in the New Year

December 27, 2021  Upfield

Cheese lovers can indulge and lower their climate impact by choosing Violife® vegan cheese instead of dairy cheese. A new study shows that Violife cheese products have less than half the carbon footprint of dairy cheese2.  

Violife® Dares Canadians to Go Dairy-Free, with a Money Back Guarantee

November 15, 2021 Upfield

Upfield’s Violife® today announced its Dairy-Free Dare campaign that boldly challenges Canadians to swap out dairy cheese for Violife 100% vegan cheese alternative. The Dairy-FreeDare kicks off the holiday entertaining season with cheesy dairy free recipes, in-store promotions, select restaurant menu creations, and a money back guarantee. The Dairy-Free Dare money back guarantee covers purchases of Violife made between October 1, 2021,and February 28, 2022.