Upfield Launches World’s First Plastic-free, Recyclable Tub for Its Plant Butters and Spreads
Upfield, global leader in plant-based foods, announces the world’s first plastic-free, recyclable tub for its plant butters and spreads. …
Upfield
Country Crock Launches New Brand Campaign Inviting Consumers to ‘Make Your Table Legendary, With Country Crock’
Country Crock® is sitting at the head of the table in a new national brand campaign titled, “Make your table legendary, with Country Crock.” The fully integrated campaign celebrates the creative resourcefulness of parents who know how to make a little go a long way– with some help from an impressively versatile sidekick. This marks the first major campaign launch from the brand since 2020. …
Violife Teams with Celebrated Chefs
Upfield leading dairy-free cheese brand Violife® has teamed with James Beard Foundation Award-Winning Chef, Michael Solomonov, celebrated chef, James Beard Foundation Award Winner and best-selling author, Gregory Gourdet, Jon Gabel, Pizza Restaurateur, and co-owner of the New York and Miami pizzeria, Zazzy’s, and Chef, and author of, Mission Vegan: Wildly Delicious Food for Everyone, Danny Bowien, to help propel plant-based eating by spreading the word about Violife’s line of plant-based, dairy-free products and its use in signature recipes. …
Violife Wants Cheese Lovers to “Change Your Cheese” to Change the Planet in the New Year
Cheese lovers can indulge and lower their climate impact by choosing Violife® vegan cheese instead of dairy cheese. A new study shows that Violife cheese products have less than half the carbon footprint of dairy cheese2. …
Violife® Dares Canadians to Go Dairy-Free, with a Money Back Guarantee
Upfield’s Violife® today announced its Dairy-Free Dare campaign that boldly challenges Canadians to swap out dairy cheese for Violife 100% vegan cheese alternative. The Dairy-FreeDare kicks off the holiday entertaining season with cheesy dairy free recipes, in-store promotions, select restaurant menu creations, and a money back guarantee. The Dairy-Free Dare money back guarantee covers purchases of Violife made between October 1, 2021,and February 28, 2022. …