Plant-Based Cheese Producer Violife Launches its First Butter Product, Vioblock

August 12, 2021 Vegconomist

Violife, the Greek brand acquired by Upfield in 2019, has launched its first butter alternative, called Vioblock. The product according to the company offers a “familiar buttery flavour” and contains vitamins B1, B2, B6, B12 and Folic Acid.

Flora Plant-Based Bricks Launch in Canada

April 14, 2021 Upfield

The new Flora Plant-Based Bricks are a culinary-inspired premium product with a rich heritage of global chef experience, made with sustainably-sourced plant oils, and come wrapped in plastic-free, paper packaging.

Becel Launches its New Becel with Oat Beverage

March 24, 2021 Upfield

Upfield brand Becel® introduces Becel® with Oat Beverage, a vegan, dairy-free, and gluten-free margarine made from a blend of plant-based oils and a new hero ingredient, oat beverage, also known as oat milk.

Violife 100% Vegan Cheese Alternative Products Have Arrived in Canada

October 28, 2020 Upfield

The Violife® 100% Vegan cheese alternative family of products has arrived throughout Canada for cheese-loving consumers, just in time for dairy-free holiday cooking and baking. Introduced nationally by Upfield, the world’s largest plant-based food company, Violife 100% Vegan cheese alternative products can be enjoyed straight from the package; stirred, sprinkled or sliced to add to a favourite dish; or, proudly served on a vegan charcuterie board.

Upfield Appoints Violife and North American Operations Leaders

August 19, 2020 Upfield

Upfield North America today announced the recent appointments of Andy Reichgut as General Manager of the Violife® vegan cheese business; Dan Bajor as President, Upfield Canada; and, Jim Breach as Chief Operating Officer, Upfield U.S. to lead key areas of growth for the business.