Upfield introduced its newest plant butter brand, Flora™, with the launch of Flora Plant Butter in the United States. Flora Plant Butter is a vegan, dairy free, gluten free, and non-GMO plant butter with a rich and creamy taste and which consumers can use 1:1 in baking and cooking but is made with plant-based oils, and no artificial flavors or preservatives. …
I Can’t Believe It’s Not Butter!® Original, the unbelievably delicious buttery spread known for helping consumers eat healthier, is now certified by the American Heart Association®. …
Country Crock®, an Upfield brand, and No-till on the Plains, an agriculture educational non-profit, have partnered on a three-year program to support farmers with soil health education and cost-share to plant cover crops to improve soil health on fields. The initial collaboration will support farmers in the Kansas-area, where Country Crock is made, to cover 13,000 acres in the first year alone. …
The new and entertaining campaign addresses the ongoing habit of dramatic internal dialogues surrounding what to eat and not to eat and positions I Can’t Believe It’s Not Butter!® as a simple solution that cuts the food drama, not the taste. …
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