New Vegan Flora Plant Butter Debuts in U.S. with Plastic-Free Packaging

August 10, 2020 Upfield

Upfield introduced its newest plant butter brand, Flora™, with the launch of Flora Plant Butter in the United States. Flora Plant Butter is a vegan, dairy free, gluten free, and non-GMO plant butter with a rich and creamy taste and which consumers can use 1:1 in baking and cooking but is made with plant-based oils, and no artificial flavors or preservatives.

I Can’t Believe It’s Not Butter! Original is Now Certified by the American Heart Association Heart-Check Food Certification Program

June 19, 2020 Upfield

I Can’t Believe It’s Not Butter!® Original, the unbelievably delicious buttery spread known for helping consumers eat healthier, is now certified by the American Heart Association®.

Country Crock and No-till on the Plains Introduce Cover Crop Collaboration

June 12, 2020 Upfield

Country Crock®, an Upfield brand, and No-till on the Plains, an agriculture educational non-profit, have partnered on a three-year program to support farmers with soil health education and cost-share to plant cover crops to improve soil health on fields. The initial collaboration will support farmers in the Kansas-area, where Country Crock is made, to cover 13,000 acres in the first year alone.

I Can’t Believe It’s Not Butter! Launches New “Spread No Drama” Campaign

January 9, 2019 Upfield

The new and entertaining campaign addresses the ongoing habit of dramatic internal dialogues surrounding what to eat and not to eat and positions I Can’t Believe It’s Not Butter!® as a simple solution that cuts the food drama, not the taste.