USA Pears Creates Virtual Flavor Experience with Northwest Growers

With the 2020 harvest from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts completed, Pear Bureau Northwest (PBNW) is sharing the industry’s commitment to supplying retailers and their customers with flavorful pears through a handful of new tactics.

USA Pears Launches Instagram AR Filter

October 16, 2020 Pear Bureau Northwest

USA Pears has officially launched a brand new augmented reality (AR) tool on the Instagram social media platform. Featuring six of the ten pears commercially grown in the Pacific Northwest, the AR tool highlights the flavor attributes of each pear in a fun and engaging way.

USA Pears to Launch #PearPizza Takeover Campaign During National Pizza Month

October 5, 2020 Pear Bureau Northwest

For the 2020-21 Northwest pear season, USA Pears is once again going to celebrate National Pizza Month with its pear pizza campaign.

USA Pears Promotes Plant-based Meat Recipes Amid Shortages

June 17, 2020 Perishable News

In direct response to meat shortages and higher prices throughout North America, the organization has launched a new initiative pairing fresh pears with plant-based meat and plant-based proteins, inserting pears into the increasing amount of consumer interest in and consumption of these foods.

USA Pears Creates a Movement Around Healthy Habits With Largest #WhatsInYourFruitBowl Campaign, to Date

February 21, 2020 Pear Bureau Northwest

To encourage consumers to keep thinking about fresh fruit as a healthy staple during an optimal time of year, USA Pears is once again launching the #WhatsInYourFruitBowl initiative. 2020 marks the third year USA Pears will be running #WhatsInYourFruitBowl, which takes place March 1-31, and this year is set to be the largest, most multi-faceted initiative yet.