For the second year, Pear Bureau Northwest (PBNW) is pleased to sponsor a turn-key “Aisle of Red Pears” display challenge, open to retailers of all sizes across the U.S. and Canada. …
Pear Bureau Northwest is launching the sixth edition of its annual World Pear Day on December 4. Taking place the first Saturday of December, this year’s World Pear Day will give consumers around the world the opportunity to celebrate pears through a 24-hour social media activation. …
Pear Bureau Northwest is pleased to announce Jim Morris has joined the organization as Marketing Communications Manager. …
Just in time for National Pizza Month, USA Pears is bringing back its pear pizza takeover campaign. Following a successful execution the past two seasons, resulting in greater consumer awareness of pears on pizza, the organization is bringing the campaign back for its third year. The latest iteration of the campaign includes a consumer contest on social media, influencers and bloggers creating and sharing their pear pizza recipes, and major retailers posting pear pizza content for their shoppers. …
With harvest in full swing throughout the four growing regions of the Pacific Northwest, the pear industry is releasing the first official estimate of the 2021-22 fresh pear crop for Washington and Oregon. The industry’s fresh pear estimate is 16.1 million standard box equivalents, which is very close to a four-year average. …
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