Viva Fresh Clean Eating Challenge Recap + Call for Participants Join the Fourth Annual Clean Eating Challenge

June 16, 2022 Viva Fresh Produce Expo

This year, eleven participants completed the third annual Viva Fresh Clean Eating Challenge which culminated at the Viva Fresh Expo last month. Since 2020, the Challenge has captured the attention of the produce industry as participants challenge themselves every year to incorporate more fruits and vegetables into their daily routines. As a welcome bonus, participants have lost more than 1,000 pounds in the three years of the Challenge and have enjoyed even more positive side effects.

Viva Fresh Continues Healthy Eating with 15,403lb Fresh Produce Donation to North Texas Food Bank

The Texas International Produce Association(TIPA) teamed up with North Texas Food Bank of Plano, Texas to make a 15,403lb fresh produce donation at the conclusion of the Viva Fresh Produce Expo on April 23, 2022. These fresh fruits and vegetables will provide roughly 12,800 meals for North Texas families in need.

The Fresh CrEd Podcast “Live” at Viva Fresh!

The Texas International Produce Association is proud to announce that this year, The Fresh CrEd podcast, featuring Craig Slate and Ed Bertaud, will be onsite performing interviews, and providing commentary during a podcast that will span the duration of the Viva Fresh Expo on Saturday, April 23.

Viva Fresh to Host In Bloom Event

The TIPA In Bloom Women’s Committee proudly announces it is hosting Speak Easy: Real Women, Real Talk at Viva Fresh on Friday, April 22 from 11 am to 1 pm. Sponsored by Pure Flavor, the session will feature three female produce professionals who have each navigated their way to success within the industry.

Viva Fresh Announces Winery Tour Networking Event

The Texas International Produce Association has announced the inaugural Viva Fresh Winery Tour in nearby Grapevine during this year’s event on April 21st, 2022. Sponsored by Sunfed and Lakeway, the tour will serve as an alternative to Viva’s already popular golf outing.