Wild Alaska Pollock Community Applauds White House Executive Order, Commitment to U.S. Seafood

Wild Alaska Pollock industry leaders are united in thanks and praise for the Biden Administration, as well as Alaska Senators Lisa Murkowski and Dan Sullivan, Alaska Congresswoman Mary Peltola, Washington Senator Maria Cantwell, and others, for leading a decisive effort to close a loophole that had previously allowed American consumers to unknowingly purchase lower quality Russian-harvested seafood, thereby risking directly blunting U.S. demand for seafood and indirectly supporting Russia’s war on Ukraine, the Association of Genuine Alaska Pollock Producers (GAPP) announced.

The People Behind Wild Alaska Pollock to be Highlighted in New Association of Genuine Alaska Pollock Producers Campaign

The people that harvest, process and support the Wild Alaska Pollock fishery will be front-and-center in a new campaign launched today by the Association of Genuine Alaska Pollock Producers (GAPP) and its member companies. This new effort is a culmination of months of work capturing real-time interviews and footage of more than 20 industry representatives at all levels of the Wild Alaska Pollock supply chain.

Wild Alaska Pollock to Shine Spotlight on Consumer Behavior and Seafood Perceptions

Consumer insights and market intelligence will be core to the fifth-ever Wild Alaska Pollock Annual Meeting on September 28th, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. As it does each year, Ketchum PR will present in-depth consumer insights gathered from surveys designed to measure consumer perception of Wild Alaska Pollock and highlight opportunities for the fish in the future.

Wild Alaska Pollock to Be Named Official Whitefish of Climate Pledge Arena and the Seattle Kraken

One of the world’s most sustainable proteins, Wild Alaska Pollock, has been named the official Whitefish of Climate Pledge Arena and the Seattle Kraken and will be featured on menus throughout the arena.

Leading Wild Alaska Pollock Food Chain Partners to Share Insights on ‘State of Food’ at Upcoming Event

Leading national and regional Wild Alaska Pollock customers will join a panel focused on the evolving consumer, future for Wild Alaska Pollock and the current ‘state of food,’ the annual Wild Alaska Pollock meeting to be held on October 17, 2022, at the Westin Seattle, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. Key decision-makers from Nordstrom, Gorton’s, Arby’s, Lil Woody’s and Trident will join a panel during the afternoon session of GAPP’s annual event, to be moderated by Seafood News editor and annual meeting master-of-ceremonies Amanda Buckle.