Cool Comes to the Humble Produce Aisle

April 18, 2024 Wall Street Journal

A wave of branded fruits and vegetables are landing on e-commerce sites and in grocery stores across the country, using snazzy fonts and bright colors that promote their provenance and sustainable credentials.

Yes! Apples and AVEC Debut Fuji Apple & Cardamom Sparkling Beverage

November 10, 2023 Yes! Apples

Yes! Apples, the network of 50+ New York-based family farms that grow and sell 20+ high-quality apple varieties with roots in the apple business since 1919, partners with AVEC, the New York City-based makers of all-natural, sparkling drinks and mixers. Together, they are releasing an apple sparkling beverage –– Fuji Apple & Cardamom –– crafted from Yes! Apples’ locally sourced Fuji apples, grown by dedicated farmers within their network, plus AVEC’s masterful blend of spices and herbs.

How Yes! Apples Uses Omnichannel Marketing to Reach and Educate Audiences

May 11, 2022 Yes! Apples

Yes! Apples, a fresh, consumer-first apple brand, approaches marketing a bit differently than many in the produce business. 

Yes! Apples Launches Online Shop to Bring Consumers Apples Directly to Their Door

October 12, 2021 Yes! Apples

Consumers can now purchase specialty varieties that don’t have widespread distribution directly from Yes! Apples. Initial offerings include the Rave, SweeTango, Honeycrisp, Gala and SnapDragon varieties. More varieties will be added as they become available.

Pop Up Grocer Features Yes! Apples at Chicago Location

May 6, 2021 Yes! Apples

Pop Up Grocer, the world’s first traveling pop-up grocery store, is making its Chicago debut, opening Friday, April 30, and running through May 30 in Chicago’s Wicker Park neighborhood. Yes! Apples, a woman-owned and New York-grown apple brand that is sweetening life one apple at a time, will be one of 100+ select brands showcased.