6 Bakery and Patisserie Businesses That Tap Into #Eatertainment Trend
Banana bread, focaccia, cookies and sourdough bread: we’ve seen a boom in home baking since last year. 55% to 82% of consumers worldwide tried home baking during the lockdowns and most of them say they will continue to bake post-Covid. People see baking as a hobby: it brings them joy to experiment in the kitchen and make their own bread and pastry. Preparing food becomes a form of entertainment and a way to connect with like-minded people, hence the term #eatertainment and the growing popularity of this hashtag online.
