California Avocado Month Activity Kicks Off

The California Avocado Commission initiated its annual “June is California Avocado Month” marketing program with media outreach and announcement activities in May. The organization continues its “What’s Inside a California Avocado” advertising and social media campaign spotlighting the California difference and focusing on communication of locally grownand sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June.

Apeel Unveils Second Pillar of the ‘The Apeel Leverage’ Initiative: Helping You Sell More

May 23, 2024 Apeel

Building on the momentum of its new initiative, “The Apeel Leverage,” Apeel Sciences today announced the launch of its second pillar, “Helping You Sell More.” Apeel’s technologies are designed to significantly enhance retail profitability and consumer satisfaction through its plant-based coating that extends the shelf life of produce while reducing the frequency of restocks and spoilage, creating more sellable fruit.

California Strawberry Commission Represents Industry at 38th Annual California Strawberry Festival 

The California Strawberry Commission (CSC) was proud to serve as an official partner of the 38th annual California Strawberry Festival. More than 50,000 strawberry lovers converged on the oceanside city of Ventura this past weekend to celebrate their favorite fruit. The festival pays tribute to California’s $3 billion strawberry industry, which produces 90% of the nation’s strawberries.  

Menasha Corporation Awards $6 Million in Grants to Nonprofit Organizations in its 175th Anniversary Year

May 23, 2024 Menasha Corporation

In celebration of its 175th anniversary, Menasha Corporation, a sustainable corrugated and reusable plastic packaging manufacturer and supply chain services provider for over 2,500 leading global brands in North America, announced it will grant $6 million to nonprofits in 2024, of which nearly $4 million will be donated to organizations in the Fox Valley where Menasha Corporation was founded.

FirstFruits Farms and Opal Apple Proudly Announce Recipients of Opal Youth Make a Difference Grant

May 23, 2024 FirstFruits Farms

FirstFruits Farms is proud to announce the recipients of the Opal Apple Youth Make A Difference initiative. This program is tailored to bolster and champion youth-led endeavors that effect positive change within their local communities, particularly emphasizing youth assuming leadership roles. This year, amidst a record number of 60 applicants, 11 outstanding organizations have been selected to receive a total donation of $45,000.