WHITE PLAINS, N.Y. — The Dannon Company today unveiled a new marketing
campaign for Dannon Light & Fit yogurt featuring Heidi Klum. In Dannon’s new
campaign, developed with advertising agency partner Y&R, Klum enjoys Dannon
Light & Fit as a delicious snack.
“I’m very happy to partner with this brand,” said Klum. “I really love Dannon
Light & Fit because it’s a great snack with a delicious taste.”
Each delicious 6-ounce, single-serving cup of Dannon Light & Fit has 0% fat and
80 calories – 20 calories less than the other leading nonfat light yogurt.
Consumers can now choose from 21 flavors, including the newest introduction of
Strawberry Cheesecake, Pomegranate Berry and Orange Bliss. Light & Fit is also
available in 60-calorie 12-pack and 6-pack flavor combinations. Also, coming
soon are the new “Super Saver” 4-packs that include four 6-ounce cups at a great
low price.
The advertising campaign humorously depicts Klum getting caught by a skeptical
bystander devouring a container of Light & Fit following a workout. Creative
credits include: Creative Director – John Bollinger; Creative Director – Ritch
Goldstein; Senior Copy Writer – Jen Gore; Associate Creative Director – Tony
Valenzeula; Senior Content Producer – Salima Millott; Director – Mark Tiedemann.
For more information and to view the new commercial, visit
www.lightandfit.com.
About The Dannon Company, Inc.
The Dannon Company is America’s founding national yogurt company and continually
leverages its expertise to develop and market innovative cultured fresh dairy
products in the United States. Headquartered in White Plains, NY, Dannon has
plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces
and sells approximately 100 different types of flavors, styles and sizes of
cultured fresh dairy products. Dannon is owned by Danone, one of the world’s
leading producers of packaged foods and beverages, and Dannon is the top-selling
brand of yogurt products worldwide, sold under the names Dannon and Danone.
With a strong commitment to high-quality, wholesome, nutritious and innovative
products, The Dannon Company is committed to encouraging healthy eating and
living. This commitment is also illustrated through The Dannon Company’s support
of the Dannon Institute, an independent, non-profit foundation dedicated to
promoting research, education, and communication about the links between
nutrition, diet and health. For more information, please visit
www.dannon.com.
Source:
Dannon