DALLAS – Avocados From Mexico (AFM), the No. 1 selling avocado brand in the U.S. has collaborated with TABASCO® Sauce again for the return of the Fiesta del Fuego campaign. The promotion is designed to increase consumption during Cinco de Mayo by providing recipe recommendations for numerous delicious snacks that can be prepared with Avocados From Mexico and TABASCO® Sauce.
“We are excited to bring this dynamic program back to shoppers this year,” said Dianne Le, Sr. Shopper Marketing Manager at AFM. “The Fiesta del Fuego campaign is a fully integrated program providing our retail partners with strategic 360 degree support from both brands. All elements have been thoughtfully designed to ensure the promotion resonates with shoppers across their path to purchase – pre-store, in-store and post-store.”
Running from April 3 to May 5, 2017, this year’s promotion has been designed with a number of eye-catching, co-branded in-store bins, joint displays that conveniently hold both Avocados From Mexico and TABASCO® Sauce products and unique signage – all meant to inspire shoppers to create festive Cinco de Mayo recipes highlighting additional ways to enhance the flavor of any dish during Fiesta del Fuego available on AFM’s website. Additional support includes instore radio and trade print advertising.
“In the U.S., Cinco de Mayo continues to grow in popularity and has become well-known as a widespread celebration of all thin"in tgs Mexican,” said Alvaro Luque, President of Avocados From Mexico. “By pairing two category leaders – the always in season Avocados From Mexico and TABASCO® Sauce – we are making shoppers’ in-store purchase decisions simple: couple these two ingredients for good food and a good time when celebrating with family and friends this Cinco de Mayo.”
In addition, consumers can take advantage of load-to-card promotional coupons through Coupons.com or in-store instant redeemable coupons. The offer includes a consumer savings offer of save $1 with the purchase of any size TABASCO® Sauce and two Avocados From Mexico.
AFM will be deploying a strong digital/social push with brand ambassadors, social influencers and paid media support through various platforms such as Facebook, Twitter, and Paid Search.
A highlight of Fiesta del Fuego is the consumer sweepstakes that includes a $500 Visa® gift card and $250 Qdoba restaurant gift card giveaway for five lucky grand prize winners. There will also be 30 secondary prize winners selected to receive a $500 Visa® gift card*. Shoppers can enter Media Contact: Danielle Lees (916) 774-9600 dlees@augustineagency.com *Visa® is a registered trademark of Visa Inc., which does not sponsor, endorse, or approve the use of its products in connections with this Sweepstakes. to win via Twitter by creating a tweet with the avocado emoji (for AFM) and the hot pepper emoji (for TABASCO® Sauce) using hastags #guacit and #avosweepstakes, or through GuacIt.com.
Avo-fans can show how they “Guac It” for Cinco de Mayo by uploading their festive guac photos to GuacIt.com, the AFM website. The photos will then be shared through the Avocados From Mexico social media channels along with avocado and TABASCO® Sauce recipes like the signature Fiesta del Fuego recipe, The TAVO: half avocado, half TABASCO® Sauce! By topping your avocados with TABASCO® Family of Flavors®, you’ll add more fiesta to your celebration this season.
“In leveraging Cinco de Mayo, the Fiesta del Fuego program takes a total market approach,” said Stephanie Bazan, Market Development Director, AFM. “For this campaign in the general and Hispanic markets, we have developed unique and inspirational promotional elements that speak to every shopper and also play off the brand relevance within these consumer segments.”
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico or website, Trade.AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is a proud sponsor of Partnership for a Healthier America (PHA). AFM is headquartered in Irving, TX.
About McIlhenny Company
McIlhenny Company produces TABASCO® brand products, which are sold in more than 185 countries and territories around the world and labeled in 22 languages and dialects. The 149-year-old company makes a line of pepper sauces, including its world-famous TABASCO® brand Original Red Sauce, Green Jalapeño Sauce, Chipotle Sauce, SWEET & Spicy Sauce, Habanero Sauce, Garlic Pepper Sauce, Buffalo Style Hot Sauce, and Sriracha Sauce.
Source: McIlhenny Company