The U.S. Cattlemen's Association is urging lawmakers to establish labeling guidelines so shoppers know which products have beef in them and which ones do not.
After recent investments by leading meat producers Tyson Foods and Cargill in new businesses that make meat grown from animal cells and a plant-based product designed to resemble meat, the Cattlemen's Association requested that new guidelines be written.
In a petition, the group contends that the words "beef" and "meat" have been used loosely in advertising to describe products unrelated to farm animals.
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