IDDBA Releases Third COVID-19 Impact Report

Madison, WI — The International Dairy Deli Association (IDDBA) has released their third COVID-19 industry impact report. This week’s report focuses on the week of April 5th, where food sales continued to show highly elevated levels, with center store food dollars up 29.4% over the comparable week in 2019. Boosted by an increase of 41.2% in meat, the total perimeter increased 15.8% over the week of April 5 compared to the comparable week in 2019. Shoppers expressed both understanding and some frustration with the shortages of dairy items in their stores. It appears disproportionately more of the deli meat dollar is going to pre-packaged meat amid COVID-19 sales. Bakery saw more dollars shift from the in-store bakery to the bakery ais

Access the full report here.

Join IDDBA and IRI’s Jonna Parker on Thursday, April 16th at 11:00 am CST, for the weekly COVID-19 Impact Report webinar. These weekly webinars will break down and debrief the reports, attendees will also be able to ask questions. Register for this opportunity here.

About IDDBA:  The International Dairy Deli Bakery Association is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit