Café Valley Introduces New 7UP Cake Bites at International Dairy Deli Bakery Association Show

May 16, 2019 Café Valley

Leading ready-to-eat bakery brand Café Valley® is partnering with celebrated soda brand, 7UP, to expand its popular line of cake bites with a new bite-sized cake, flavored with one of America’s best-selling sodas. Made with real 7UP flavor, the treats will join an array of cake bite varieties, playing on their flagship of popular soda cake dessert flavors. 7UP® Cake Bites will be featured at the upcoming International Dairy Deli Bakery Association (IDDBA) show.

Find Endless Inspiration and Expert Insight at IDDBA 19

Expert Neighborhood is an area on the show floor at IDDBA 19 where attendees can meet one-on-one with experts to ask questions and discuss industry challenges and business issues. Engage with experts on new retail, leadership, marketing, and regulations to learn how to improve your business. This opportunity is available to registered attendees and appointment space is limited.

IDDBA 19 Cake Decorating Challenge Contestants Announced

IDDBA has announced the three contestants chosen to participate in the 24th annual Cake Decorating Challenge to be held at IDDBA 19 in Orlando, June 2-4. Over the course of the IDDBA 19 show, contestants will create bakery case cakes, a tiered special occasion cake, and themed/custom design cakes. They’ll compete for best tasting cake, People’s Choice Awards, and overall first, second, and third place trophies.

IDDBA Reveals Concepts For What’s In Store Live At IDDBA 19

The International Dairy Deli Bakery Association announces the lineup of retail concepts slated for What’s in Store Live. Our interactive marketplace will showcase innovative and aspirational merchandising located on the show floor of IDDBA 19.

IDDBA Announces Name Change To Popular Program

The International Dairy Deli Bakery Association (IDDBA) has announced that Show & Sell—its popular and industry-recognized interactive experience held during its annual Show—has been renamed What’s in Store Live, a change that reflects the association’s efforts to integrate more research and trends data from its annual What’s in Store publication into the concepts and merchandising ideas featured in the annual, on-site educational experience.