La Boulange is preparing to roll out its Bay Area-baked treats to every single Starbucks in the region starting next week.
After it tests the local market, it will expand to Starbucks in every other major U.S. city within a few months. La Boulange founder Pascal Rigo, who sold the Bay Area bakery and cafe chain to Starbucks in 2012 for $100 million, said he expects to have the entire United States covered by the middle of next year.
The move will take La Boulange’s baked goods and café items from 140,000 weekly customers to the 40 million served by Starbucks. The items available will be warm sandwiches and piadinis, as well as some salads and, of course, baked treats.
To keep up, La Boulange will be doubling its South San Francisco headquarters with 30,000 more feet of factory space.
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