New COVID-19 Impact Report from IDDBA

Madison, WI — The International Dairy Deli Bakery Association (IDDBA) has released this week’s COVID-19 Impact report.

This week’s report finds that total store sales, including the fresh perimeter, gained 22%, while total edibles excluding fresh were up 31.4% over the week of April 26 versus year ago. Dairy sales for the week ending April 26 were up 38.6%. Deli cheese and meat sales jumped by double-digits, and deli prepared very quickly started to flatten out and decline in subsequent weeks. The week of April 26 saw renewed engagement with packaged baked goods, cookies and crackers, though continued down results for the in-store bakery.

Access the full report here.

Join us on Thursday, May 7, at 11:00 am CST for our weekly COVID-19 Impact report webinar where we go over the findings. Register here.

About IDDBA:  The International Dairy Deli Bakery Association is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual tradeshow, leading-edge research, training programs, management tools, and an annual trends report. For more information contact IDDBA at 608-310-5000 or visit