Pregel America Key Accounts Division Launches Website

CONCORD, N.C. – PreGel Key Accounts, a division of PreGel AMERICA, today formally announced the launch of a new website, www.pregelkeyaccounts.com. A sister site to www.pregelamerica.com, the website targets key strategic businesses within the Food & Beverage industry including quick-service and fast-casual restaurants, supermarkets, cruise lines, high-yield bakeries and food manufacturers.

The sleek and modern website allows visitors to browse the key markets the division serves, review recommended products, and navigate through the latest news and events from the company. The site also details the services PreGel Key Accounts provides including research and development, private label and training.

“We wanted an online platform that speaks directly to the clientele we specialize in. The new site easily conveys what our division offers in terms of products and services,” said Anna Pata, PreGel AMERICA Key Accounts Manager. “Today, many conversations with existing and new customers begin online – the new site provides an informative overview that is easy to navigate through.”

PreGel’s Key Accounts is a division committed to assisting its partners every step of the way from the very early stages of planning to the development of new product lines and launches. The new website is one of many marketing initiatives the group has implemented this year. Pata says the division plans to continue to evaluate new and strategic ways to penetrate the markets as they look ahead to 2012.

For more information on PreGel Key Accounts, visit the new website www.pregelkeyaccounts.com.

About PreGel Key Accounts

PreGel Key Accounts, a division of PreGel, proudly serves custom ingredient solutions to key strategic businesses within the Food & Beverage industry. Launched in 2008, the division is committed to matching the unparalleled quality of its products to the specific and evolving needs of its distinctive clients that include quick service and fast casual restaurants, supermarkets, cruise lines, high yield bakeries and food manufacturers. With a focus on collaboration and customization, the division works closely with their clients to research, test and develop product innovations that will yield efficient and profitable additions to their businesses. PreGel’s Key Accounts has a proven strategic approach to businesses that is backed by a wealth of resources.

About PreGel AMERICA

PreGel AMERICA is the U.S. subsidiary of PreGel, a global ingredient company headquartered in Reggio Emilia, Italy. PreGel develops, manufactures and distributes natural ingredients, toppings and fillings of the highest quality from Italy, including flavors, powders and pastes used in gelato, frozen yogurt, pastry and other specialty desserts. Based in North Carolina since 2002, PreGel ‘s clients include restaurants, gelato cafes, coffee shops, frozen yogurt shops, bakeries, pizzerias, hotels, resorts, grocery stores and universities, as well as a few distributors in the United States. PreGel believes in blending Your Passion with Our Ingredients. For more information, visit www.pregelamerica.com.

Source: PreGel AMERICA