Dickinson, ND – Designed with the customer in mind, the website offers product information and resources for Baker Boy’s core market segments: Foodservice, Retail and Convenience Stores.
For more than 50 years, Dickinson, ND-based Baker Boy has been evolving its line of premium quality bakery products to meet the ever-changing needs of today’s consumers. The Baker Boy brand identity has gone through a similar evolution, transitioning from the original icon designed back in the 1950’s to today’s modern, graphically-driven aesthetic. While the company’s new look demonstrates the value they place on staying ahead of market trends and demands, it also speaks to Baker Boy’s commitment to honoring the timeless baking traditions upon which the company was founded.
Baker Boy is showcasing its updated brand identity on the company’s newly-launched website, bakerboy.com. Designed with the customer in mind, the website offers product information and resources for Baker Boy’s core market segments: Foodservice, Retail and Convenience Stores. It’s the perfect asset for operators who need a wealth of detailed information right at their fingertips.
In addition to offering product specs, nutritional info and ingredient lists for almost 300 offerings, the website contains recipes, application ideas and industry insights for each customer segment. And that’s just the beginning. The website was designed to be a dynamic resource for potential and current Baker Boy customers, with updated content being added on a regular basis. By equipping customers with the tools for success and staying at the forefront of industry happenings, Baker Boy is honoring its pledge to exceeding the needs of an ever-evolving marketplace.
Baker Boy President Guy Moos says, “When I think about how far this company has come, I can’t help but feel an immense sense of pride. Thanks to our employees, our community and our customers we have the ability to keep moving forward and looking ahead.”
Baker Boy (bakerboy.com) has been a family-owned provider of quality baking products since 1955. While today they occupy an 85,000 square-foot production facility, the company still operates with the same Midwestern work ethic that has been inherent in the company since the beginning. Baker Boy remains invested in the community, in their legacy of baking excellence and in people as genuine as the products they deliver.
Source: Baker Boy