Springdale, Ark. – Deli operators looking for a great tasting, high impulse, high margin snack item that adds a “made fresh in-store” halo to their deli image, need look no farther than Mexican Original® Tortilla Chips by Tyson Deli. A great product for any occasion including graduation parties, road trips or picnics, these easy-to-prepare chips can be sold fresh in the service deli for up to three hours, or can be bagged and sold by the pound throughout the store. With a 7-day shelf life once packaged, operators can schedule preparation during slow frying times to keep displays full and fresh and control shrink.
“Fried on-site using existing equipment, at only three minutes of frying time per batch, even stores with small fryers can prepare one or two 15 pound cases in 30 minutes,” says Brand Manager, T. FuQua. “Each case yields approximately14 bags of chips and once packaged stay fresh up to seven days. With a case or two slacking in the cooler to replace the chips sold during the day, and a short three minute fry time, refilling displays is a snap.”
As Technomic1 reported, supermarket prepared food sales have grown more than six percent annually over the past five years. In addition, as many as 74 percent of shoppers decide what to purchase while in the store2. Mexican Original® Tortilla Chips are value-priced and a high impulse buy.
According to Mike Scipione of Acosta/Southwest, retailers in his area typically sell one to two cases of Mexican Original® Tortilla Chips a day. Many fry a case or two of chips first thing in the morning and sample the chips at the deli to generate trial and sales. They also display them prominently near beverages so as to intercept shoppers.
Joe Haughn of Key Sales and his team sold four cases of Mexican Original® Tortilla Chips in just three days at a 60 plus store-chain in the Midwest. “We brought in a small bakery rack, packaged the chips in clear bakery bread bags and selected a designated space near the front of the store for the display,” he explained. “The ‘Fresh Made’ sign on the display really got customers’ attention and once we started our sampling program, they were really impressed with the restaurant-quality flavor. At $1.99 per 1 lb. bag, the chips sold quickly.” To keep the display full, Joe and the team took advantage of mid-afternoon slow times in the deli prep area to fry enough chips to replace bags sold.
Available in green, yellow, white, red, dark blue, black and orange, Mexican Original® Tortilla Chips provide retailers opportunities to merchandise national or local team colors for game day
parties, tailgating and holidays. Haughn and his team offered ‘Razorback Red’ chips in their Arkansas stores to take advantage of the start of the college football season and local team spirit. A SNAP eligible deli item, the chips are also an ideal purchase for home entertainment, picnics, block parties and camping as well.
Mexican Original® Tortilla Chips’ success reflects on Tyson Deli’s commitment to expanding deli offerings with proven high sales and high margins, with limited labor requirements, ease of preparation products with virtually no shrink and extended shelf life. With Mexican Original® Tortilla Chips, the key to success is simple – when you fry ‘em and display ‘em, customers buy ‘em!
About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 130 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Source: Tyson Foods