Create Profitable Recipes with Society of American Florists’ New Course

ALEXANDRIA, VA. — A new on-demand course, Creating Recipes for Success, is available now on the Society of American Florists’ Floral Education Hub.

The 20-minute micro-course, lead by Tony Fiannaca from Sparks Florist, teaches floral professionals how to develop product recipes that ensure profit and consistency.

The course covers:

  • The importance of recipes
  • Guidance on how to determine your product lineup
  • How to manage products over time to adjust for changes in cost of goods.
  • The pros and cons of software-based versus cloud-based solutions.

Creating Recipes for Success is sponsored by GotFlowers?. It is free for SAF members and $14.95 for non-members. Visit SAF’s Floral Education Hub to learn more.

About The Society of American Florists

The Society of American Florists is the association that connects and cultivates a thriving floral community through training, education, marketing resources and advocacy. Our vision: The power of flowers in every life. For more information, visit