Dutch Floral Industry Wilting Due to Coronavirus

THE HAGUE – The coronavirus is forcing Dutch flower growers to compost millions of blooms at what should be the pre-Mothers’ Day demand peak, their industry association said, warning that many members could go bankrupt within weeks.

“The market situation is dramatic,” Steven van Schilfgaarde, director of Royal FloraHolland, said in a statement, adding that flower prices have nearly halved.

“Last Friday 20% of the supply had to be destroyed because there were no buyers. Forecasts for the next weeks are even worse,” he said.

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