Royal FloraHolland’s 2020 Sustainability Ambitions

January 10, 2020 Royal FloraHolland

Sustainability is one of the pillars of Royal FloraHolland’s strategy. It offers our members the opportunity to distinguish themselves and strengthen their competitive position. In addition to that, of course, it contributes to making our market place and sector as a whole future proof.

The New Roots of The Flower Trade

November 6, 2019 JEZ FREDENBURGH, BBC

For more than 200 years, the heart of the global trade in cut flowers has been the Netherlands. The world’s largest global auction for flowers began, famously, in a pub.

MacaRouge Takes Pride of Place at Royal FloraHolland Trade Fair Aalsmeer

October 31, 2019 FleuroStar

After winning the coveted FleuroStar Award during the FlowerTrials in June, Begonia MacaRouge is gearing up for the upcoming pot and bedding plant season.

Towards a Reduction of Plastic Waste in the Floriculture Chain

October 30, 2019 Royal Floraholland

As the market leader in transport packaging, Royal FloraHolland has a responsibility to reduce waste, which includes plastic waste. That is why we, together with 85 other leading companies and organizations, signed the Plastic Pact NL. Yme Pasma (COO) explains how we, as floriculture industry, can make transport and product packaging more sustainable.

Dutch Flower Group: “There is no Future Without Sustainability”

August 30, 2019 Royal Floraholland

Sustainability is at the heart of the Dutch Flower Group (DFG). It has been fully integrated in the company strategy. “We believe that we have to take responsibility”, says corporate social responsibility manager Raimon Loman. How does the world’s largest export company in flowers and plants do this?