Recap: HilverdaFlorist launched new varieties at FlowerTrials 2023

Like last year, it was another sunny week full of colour and innovation: FlowerTrials 2023 is a wrap! Together with 60 participants, HilverdaFlorist presented its new Pot, Patio & Garden varieties. FlowerTrials one of the highlights of the year where a biggest in-house show is created. In an indoor and outdoor garden setting, the latest genetics were presented to 1,100 visitors.

Pot, Patio & Garden introductions 2024

During FlowerTrials visitors where the first to see the Pot, Patio & Garden introductions in full bloom. Presented in a extraordinary indoor and outdoor setting at the HilverdaFlorist office (De Kwakel, NL), these varieties dazzled industry professionals from all over the world.

One of the absolute eye-catchers during FlowerTrials where the new Salvia Salgoon® varieties. Visitors were welcomed by an overload of friendly pollinators hanging around these great garden performers. Also highly prized was the garden Gerbera Garvinea® Sweet Blaze. This stunning bicolour variety offers strong contrasting colours: a feast for the eyes! Curious to see all introductions showcased at FlowerTrials? Alstroemeria Inticancha® and Summer Paradise® as well as the brand new Optimum MixesHelleborus Awesome!® varieties and more! Discover all new varieties here.

To read the rest of the story, please go to: HilverdaFlorist