Alstroemeria White Swan from Dutch Growers Now Available at Royal FloraHolland

May 16, 2024 HilverdaFlorist

Florists and retailers can go either way with White Swan. From bridal arrangements to Mother’s Day, or just as home deco – this white flower blends into any type of bouquet. The flowers, which open on the vase, are elegant and impressive.

Recap: California Spring Trials 2024

April 12, 2024 HilverdaFlorist

HilverdaFlorist looks back on a successful and thriving week at the California Spring Trials 2024. During this week, the latest genetics for the North American market were presented. Also, a selection of new branding concepts were shown to the market.

HilverdaFlorist and Dümmen Orange Discontinue Exclusive Licensing Agreement (North America) for Potted Dianthus

March 19, 2024 HilverdaFlorist

Due to strategic considerations, both companies have decided to discontinue the exclusive licensing agreement, effective February 1st, 2025. HilverdaFlorist and Dümmen Orange will ensure the availability of the mentioned series until the specified date.

HilverdaFlorist Launches New Branding Concept & Website Garvinea

March 11, 2024 HilverdaFlorist

HilverdaFlorist, breeder of the one and only garden gerbera series “Garvinea®”, has given its product range a refreshing new look and presents it on a newly launched website. The online experience is here to teach consumers all about these unique garden plants and inspires gardeners to get creative with the colourful daisy flowers.

Recap: HilverdaFlorist at IPM Essen 2024

February 5, 2024 HilverdaFlorist

HilverdaFlorist is looking back on a successful week at the IPM Essen 2024. At this event, HilverdaFlorist presented a diverse and vibrant range of both the Pot, Patio & Garden and Cut Flower assortment. Also, the recently presented tagline “Create. Share. Flourish.” blasted on the walls, as a basis for inspiring conversations.